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By Stephen RegenoldAfter 35 years as a publicrelations professional working in the outdoors industry, Jeff Blumenfeld knows a thing or two about procuring corporate sponsors and promoting expeditions. In his new book from Skyhorse PublishingYou Want To Go Where?: From insights into specific companies that sponsor expeditions, to funding options, to dos and donots for naming yourexpedition, Blumenfeld divulges what took him years to Replica A Lange&Sohne watches learn the hard way.He even discusses where to affix corporate logo patches on a parka. A small but key detail, Blumenfeld writes, to appease sponsors when the photography comes home.A former journalist, Blumenfeld can write. His stories are personal,

How to Get Someone to Pay for the Trip of Your DreamsBlumenfeld dissects the industry he dubs adventure marketing, where big companies pay bigbucks to get products tested and brand logos slapped on the sidewalls of tents.With no mixing of words, Blumenfeld describes in 244 pages how burgeoning Will Steger types can connect with corporate sponsors. Want to convince a major pharmaceutical company that your planned trek across Replica Vacheron Constantin watches Nunavut is worth their $40,000? Pitch the marketing department that it will generate more media attention than an annual golf tournament, Blumenfeld suggests.The book, broken into 10 quickreading chapters, is full of similar straight advice.

She attended Beijing’s Tsinghua University graduating with a degreein computer science and then moved to the US in 1995 to attendUNC-Chapel Hill. After a few years in the workplace, she returned toschool and graduated from Wharton Business School with her MBA. But atthis junction in life, she choose climbing and adventure over thetraditional post-MBA route. Lei said of her decision:“Pursuing a dream, even if I may fail, is better swiss replica watches thannot trying at all. Life only becomes full of life when you live it withpassion. How do you have passion without a dream?”Lei is a small woman, 5 ‘2″ 120lbs so carrying a 60lb pack proved tobe a challenge. She trained hard and added marathons to her regime.This taught her mental toughness as well as improved her endurance. Her learning curve to Everest has not been easy.